Sunday, November 16, 2008

Motrin is Giving Me a Headache!

While my children have long since passed the baby sling days, and walking the floor with a sick child in my arms, I am frankly still annoyed at the recent "MOMs voice" campaign from Motrin. No link for this, they don't need the traffic. I do know this, I'm insulted advertisers and the agencies that represent them think they can throw something on the internet, and print sideways and it will be an instantly "cool" ad. I'm insulted that as a mother, they think I feel the need to quickly pop pills in my child's mouth, so they won't be up feeling sick, and so I can sleep. That they felt the true "pain" in parenting would be our aching backs from carrying or. using a sling, to carry my child. Parental Pain is the headache you get from worrying if their fever is too high, or gone too long, or if this is just a normal reaction to an ear infection, or is there something horribly wrong? Parental Pain is the stomach ache you get just in the witnessing of your child being rebuked by another child. True Parental Pain is reached in the late night, wide awake moments that too many parents have wondering how they will pay for their child's college, or worse yet, pay for their child's next meal! Now, as one Tweople, @DaveTaylor challened, then how would we do the ad? --- This is how I would do it. An ad where[close up]the mom and the dad have been up late, quietly whispering and going over their finances, seeing how hard their college savings plan was being hit with the recent financial crisis, and crossing off their list of brainstorming ideas on how to keep their 1st born, pride and joy, in the 2nd semester of his freshman year.... [camera pulls out, wider shot] sees mom rub her temples, muttering, I'm getting a horrible headache just thinking about how we will possibly swing all this." Camera follows dad as he, quietly gets up, strides to the cabinet over their kitchen desk, grabs the motrin and gets a glass of water on the way back to the kitchen table" and says reassuringly, "I don't know, but we will, but we won't get anywhere without first getting rid of your headache..." Mom gratefully accepts the water, the meds, and takes the motrin." Camera shows them continuing to work a little later. [new shot] mom and dad walks up the stairs and peeks into their firstborns room, mom can't resist, in two quick steps she is by his side and brushes the hair from his eyes, and tucks back in the dropped teddy bear from his "big boy" bed, a close up reveals she is truly worried but doesn' t look as in as much pain as before, over their future finances. As mom leaves the room, Dad tosses an arm on her shoulders, we've got time to fix it, how is your headache?" "Better already" replies Mom. and they go into their room and crack the door open, just in case the baby cries. N0w that I could identify with and respond to. To insuate that to be an "official" member of the mommyhood race you need to look frazzled and crazy is an insulting perspective for the company to take. From my perspective, they should interviw some REAL mommies, ones who have a voice and would love to be heard.

7 comments:

MomsWhoSave.com said...

Just wanted to say Motrin will walk in Monday to a big surpise. Nothing I can add, but how shocked I was. This ad almost seems like a parody. Where were the focus groups--how did this ever see the light of day?

Michelle Evans said...

Your post tugged at my heart. Nice.

Tara said...

See, now your ad brought tears to my eyes and is something I can truly identify with as a mom. Theirs – instant turnoff. Thanks for a great post!

texasholly said...

They have already taken down the advertisement. I haven't been able to see it because of the uproar! Too great what a bunch of mom on twitter can do.

Great post.

Threeundertwo said...

I can still see the ad. I think the site is getting a lot of hits.

I love your ad. That kind of sensitivity to real parenting would make me feel good about a company.

Rock and Roll Mama said...

See, now your commercial totally made me cry! They should hire you.:) I just followed you on Twitter, I'm a Germantown girl. We should have coffee sometime. Great post!

my perspective said...

Thanks for your posts ladies!

Followers